10+ Insightful Quotes for WP Developers from Jakob Nielsen aka the Usability Pope


Jakob Nielsen, often called as „the Web’s usability czar” or “the usability Pope“, is one of the world’s most influential designers. He regularly gives lectures on web-design and write articles on major mistakes. Here are his 10+ most thought-provoking quotes to be taken into account when it comes to professional web-design.

  1. On average, when you ask someone to perform a task on a site, they cannot do it. It’s not their fault; it’s the designer’s fault.

  2. A bad website is like a grumpy salesperson.

  3. On the Web, all advantages are temporary, and you must keep innovating to stay ahead.

  4. In the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource.

  5. A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

  6. Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

  7. A web-designer does a unique job: He or She increases user satisfaction and the profits of the given company. There are only a few jobs like this in the world.

  8. To design an easy-to-use interface, pay attention to what users do, not what they say.

  9. Ultimately, users visit your website for its content. Everything else is just the backdrop.

  10. It is easy to build a bulky design by adding layer upon layer of navigation and features; it’s much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.